AI IN BUSINESS DEVELOPMENT: UNLOCKING GROWTH THROUGH INTELLIGENT INNOVATION

Fees: USD 3500 $ Per Participant for registration please contact info@seattle-int.com

Introduction:

In a rapidly evolving digital era, artificial intelligence has become a strategic imperative for business development leaders. AI is no longer confined to data processing and automation—it is now a key driver of innovation, growth, and competitive differentiation.

This course offers business professionals a practical and strategic understanding of how to leverage AI technologies to identify new market opportunities, engage customers with precision, foster cross-functional collaboration, and redesign business models for scalable, intelligent growth.

Objectives:  

Participants in this course will learn to:

Ø  Understand core AI concepts and tools relevant to business development in a non-technical context.

Ø  Utilize AI to discover emerging market opportunities and apply micro-targeting strategies.

Ø  Design smart, AI-powered marketing and sales campaigns using predictive and behavioral analytics.

Ø  Align cross-functional teams (Sales, Marketing, Product) through real-time insights and integrated dashboards.

Ø  Redesign or enhance business models using AI to achieve strategic differentiation and profitability.

Ø  Establish responsible AI governance frameworks to ensure ethical, legal, and brand-safe deployment.

Ø  Build and present an actionable AI-driven business development strategy tailored to their organization.

Target Audience:

This course is designed for:

Ø  Business Development Directors and Executives focused on strategic growth

Ø  Marketing and Sales Leaders aiming to modernize outreach and personalization

Ø  Digital Transformation Leaders and AI Adoption Officers

Ø  Startup Founders and Entrepreneurs seeking intelligent scaling solutions

Ø  Strategy Consultants and Innovation Managers working with cross-functional teams

Ø  Product Managers and Technical Leaders interested in customer-centric AI applications

Course Outline:

Day 1: AI Fluency for Business Leaders

Theme: Translating Tech into Opportunity

• Morning Session:
• AI Deconstructed: Beyond the Buzzwords
• The Language of AI for Non-Technical Executives
• AI vs. Traditional Business Intelligence: What's the Real Shift?
• Afternoon Session:
• Immersive Simulation: Spotting AI-Driven Growth Triggers
• Peer Exchange: How AI is (or isn’t) Used in Your Current Org
• Executive Roundtable: “What’s Worth Automating?”

Day 2: Intelligent Prospecting & Market Entry

Theme: Rebuilding the Sales Funnel with AI

• Morning Session:
• Microtargeting & Hyper-Personalization in Outreach
• Predictive Market Entry: Tools for Identifying Emerging Niches
• Scenario Drill: Using Generative AI to Build Customer Personas
• Afternoon Session:
• Tool Lab: Prospect Intelligence with Real Data (e.g., LinkedIn AI, Apollo, Clearbit)
• Workshop: Designing AI-Enhanced Outreach Campaigns
• Peer Review & Iteration Sprint

Day 3: Collaborative AI – Sales, Marketing & Product Alignment

Theme: Creating Connected Growth Loops

• Morning Session:
• The AI Feedback Loop: From CRM to Product Innovation
• Real-Time Sentiment Analysis & Voice of the Customer
• Dashboard Design: Aligning Metrics Across Functions
• Afternoon Session:
• Collaborative Strategy Game: Cross-Team AI Use Case Mapping
• Fail-Forward Forum: Learning from AI Misfires in Business
• Fireside Chat: “Growth is a Team Sport” (Panel with Sales, Marketing, Product Leaders)

Day 4: Adaptive Business Models & AI Monetization

Theme: Leveraging AI for Strategic Differentiation

• Morning Session:
• Business Models Transformed by AI (XaaS, Dynamic Pricing, AI-Infused Services)
• Profit from Prediction: Where to Charge More and Spend Less
• Case Study Lab: Monetization Tactics from AI-Native Startups
• Afternoon Session:
• Business Model Remix: Using AI to Design a Differentiator
• Feedback Loop: Pitch & Polish in Peer Pairs
• Optional Evening: Rooftop Mixer with Local Lisbon Innovators

Day 5: Futureproofing & AI Governance

Theme: Responsible Scaling & Long-Term Value

• Morning Session:
• The Governance Layer: Legal, Ethical & Brand Risk Mitigation
• AI Policy Templates: Building Guardrails without Slowing Down
• Workshop: Crafting Your AI Use Charter
• Afternoon Session:
• Scenario Planning: AI Futures in Your Industry (2030 & Beyond)
• Team Presentations: Your AI-Driven Business Development Plan
• Reflection & Certificate Ceremony