AI IN BUSINESS DEVELOPMENT: UNLOCKING GROWTH THROUGH INTELLIGENT INNOVATION
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AI IN BUSINESS DEVELOPMENT: UNLOCKING GROWTH THROUGH INTELLIGENT INNOVATION
AI IN BUSINESS DEVELOPMENT: UNLOCKING GROWTH THROUGH INTELLIGENT INNOVATION

Fees: USD 3500
$ Per Participant for registration please contact info@seattle-int.com
Introduction:
In a rapidly evolving digital era, artificial intelligence has become a strategic imperative for business development leaders. AI is no longer confined to data processing and automation—it is now a key driver of innovation, growth, and competitive differentiation.
This course offers business professionals a practical and strategic understanding of how to leverage AI technologies to identify new market opportunities, engage customers with precision, foster cross-functional collaboration, and redesign business models for scalable, intelligent growth.
Objectives:
Participants in this course will learn to:
Ø Understand core AI concepts and tools relevant to business development in a non-technical context.
Ø Utilize AI to discover emerging market opportunities and apply micro-targeting strategies.
Ø Design smart, AI-powered marketing and sales campaigns using predictive and behavioral analytics.
Ø Align cross-functional teams (Sales, Marketing, Product) through real-time insights and integrated dashboards.
Ø Redesign or enhance business models using AI to achieve strategic differentiation and profitability.
Ø Establish responsible AI governance frameworks to ensure ethical, legal, and brand-safe deployment.
Ø Build and present an actionable AI-driven business development strategy tailored to their organization.
Target Audience:
This course is designed for:
Ø Business Development Directors and Executives focused on strategic growth
Ø Marketing and Sales Leaders aiming to modernize outreach and personalization
Ø Digital Transformation Leaders and AI Adoption Officers
Ø Startup Founders and Entrepreneurs seeking intelligent scaling solutions
Ø Strategy Consultants and Innovation Managers working with cross-functional teams
Ø Product Managers and Technical Leaders interested in customer-centric AI applications
Course Outline:
Day 1: AI Fluency for Business Leaders
Theme: Translating Tech into Opportunity
- Morning Session:
- AI Deconstructed: Beyond the Buzzwords
- The Language of AI for Non-Technical Executives
- AI vs. Traditional Business Intelligence: What's the Real Shift?
- Afternoon Session:
- Immersive Simulation: Spotting AI-Driven Growth Triggers
- Peer Exchange: How AI is (or isn’t) Used in Your Current Org
- Executive Roundtable: “What’s Worth Automating?”
Day 2: Intelligent Prospecting & Market Entry
Theme: Rebuilding the Sales Funnel with AI
- Morning Session:
- Microtargeting & Hyper-Personalization in Outreach
- Predictive Market Entry: Tools for Identifying Emerging Niches
- Scenario Drill: Using Generative AI to Build Customer Personas
- Afternoon Session:
- Tool Lab: Prospect Intelligence with Real Data (e.g., LinkedIn AI, Apollo, Clearbit)
- Workshop: Designing AI-Enhanced Outreach Campaigns
- Peer Review & Iteration Sprint
Day 3: Collaborative AI – Sales, Marketing & Product Alignment
Theme: Creating Connected Growth Loops
- Morning Session:
- The AI Feedback Loop: From CRM to Product Innovation
- Real-Time Sentiment Analysis & Voice of the Customer
- Dashboard Design: Aligning Metrics Across Functions
- Afternoon Session:
- Collaborative Strategy Game: Cross-Team AI Use Case Mapping
- Fail-Forward Forum: Learning from AI Misfires in Business
- Fireside Chat: “Growth is a Team Sport” (Panel with Sales, Marketing, Product Leaders)
Day 4: Adaptive Business Models & AI Monetization
Theme: Leveraging AI for Strategic Differentiation
- Morning Session:
- Business Models Transformed by AI (XaaS, Dynamic Pricing, AI-Infused Services)
- Profit from Prediction: Where to Charge More and Spend Less
- Case Study Lab: Monetization Tactics from AI-Native Startups
- Afternoon Session:
- Business Model Remix: Using AI to Design a Differentiator
- Feedback Loop: Pitch & Polish in Peer Pairs
- Optional Evening: Rooftop Mixer with Local Lisbon Innovators
Day 5: Futureproofing & AI Governance
Theme: Responsible Scaling & Long-Term Value
- Morning Session:
- The Governance Layer: Legal, Ethical & Brand Risk Mitigation
- AI Policy Templates: Building Guardrails without Slowing Down
- Workshop: Crafting Your AI Use Charter
- Afternoon Session:
- Scenario Planning: AI Futures in Your Industry (2030 & Beyond)
- Team Presentations: Your AI-Driven Business Development Plan
- Reflection & Certificate Ceremony
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