CERTIFIED CRISIS MANAGEMENT PROFESSIONAL

Introduction:

In response to the growing need for effective crisis management in today’s volatile and unpredictable environment, the program aims to equip participants with advanced knowledge Seattle International Institute for Training is offering this specialized certification strategic leadership skills, and proven methodologies in crisis anticipation, response, and recovery, aligned with global best practices. Through this certification, participants will be better prepared to safeguard organizational stability, protect reputations, and ensure operational resilience during critical incidents.

Objectives:  

Participants in this course will learn to:

Ø  Understand the full crisis management lifecycle: prevention, preparedness, response, and recovery.

Ø  Identify and assess potential crises before they escalate.

Ø  Develop and implement effective crisis management plans.

Ø  Lead teams effectively during high-pressure crisis situations.

Ø  Master crisis communication strategies to protect organizational reputation.

Ø  Ensure rapid business recovery and continuity post-crisis.

Target Audience:

This course is ideal for:

Ø  Crisis Management Team Leaders and Members.

Ø  Risk Management and Business Continuity Professionals.

Ø  Security and Emergency Response Managers.

Ø  Corporate Communications and Public Relations Officers.

Ø  Senior Executives and Operational Managers.

Ø  Government and Public Sector Officials responsible for emergency planning.

Course Outline:

Day 1: Foundations of Crisis Management

Ø  Understanding crisis types and characteristics.

Ø  The strategic importance of crisis management.

Ø  The stages of the crisis management lifecycle.

Ø  International standards and frameworks (ISO 22320, ISO 22301).

Day 2: Crisis Risk Assessment and Planning

Ø  Risk identification and vulnerability analysis.

Ø  Early warning indicators and crisis monitoring.

Ø  Developing a crisis management framework.

Ø  Establishing roles, responsibilities, and crisis management structures.

Day 3: Crisis Response Execution

Ø  Activating crisis response plans.

Ø  Command, control, and coordination during crises.

Ø  Decision-making under stress.

Ø  Managing critical resources and logistics during emergencies.

Day 4: Crisis Communication and Media Management

Ø  Principles of crisis communication.

Ø  Preparing crisis communication plans and key messaging.

Ø  Managing media relations and social media during a crisis.

Ø  Protecting organizational reputation during public scrutiny.

Day 5: Recovery, Continuity, and Lessons Learned

Ø  Transitioning from crisis response to recovery.

Ø  Ensuring business continuity after a crisis event.

Ø  Conducting post-crisis reviews and after-action reporting.

Ø  Embedding continuous improvement into crisis management programs.