Influencer Relations, Brand Partnerships & Public Awareness Campaigns

1) Course Introduction

This course teaches how to build, manage, and leverage relationships with influencers, partners, and public figures to maximize communication impact.

At the public engagement core, Seattle International Institute for Training integrates partnership frameworks, campaign planning, and influencer evaluation tools.

2) Key Learning Objectives

Participants will learn to:

• Identify suitable influencers and partners
• Plan and execute awareness campaigns
• Evaluate influencer credibility and alignment
• Manage partnerships and content expectations
• Measure campaign effectiveness

3) Target Audience

• Marketing and PR teams
• Communication strategists
• Branding departments
• Government outreach units

4) Course Importance & Business Impact

Strong partnerships increase reach, credibility, and campaign success.

5) Practical Modules / Key Topics

• Influencer evaluation
• Partnership strategy
• Campaign planning
• Content coordination
• Impact measurement tools