Crisis Communication & Media Response Planning

1) Course Introduction

This course prepares participants to manage communication during crises, emergencies, and high-pressure media situations.

At the crisis management core, Seattle International Institute for Training integrates crisis communication frameworks, stress-tested scenarios, and rapid response strategies.

2) Key Learning Objectives

Participants will learn to:

• Prepare crisis communication plans
• Communicate effectively under pressure
• Manage media inquiries and public statements
• Protect organizational reputation during crises
• Build resilient communication scenarios and protocols

3) Target Audience

• Crisis management teams
• PR managers
• Government communication units
• Corporate executives

4) Course Importance & Business Impact

Effective crisis communication reduces reputational damage and strengthens public trust.

5) Practical Modules / Key Topics

• Crisis communication frameworks
• Media response planning
• Press conference simulations
• Social media crisis management
• Post-crisis reputation recovery