Media Monitoring, Analytics & Intelligence Reporting

1) Course Introduction

This course trains participants to track media coverage, analyze public sentiment, and prepare intelligence-focused communication reports.

At the media intelligence core, Seattle International Institute for Training integrates monitoring tools, sentiment analysis, and reporting structures.

2) Key Learning Objectives

Participants will learn to:

• Conduct comprehensive media monitoring
• Analyze sentiment and media tone
• Prepare high-quality intelligence reports
• Identify risks, trends, and public perception changes
• Support strategic decisions using media insights

3) Target Audience

• PR teams
• Government communication units
• Corporate communication specialists
• Research and analytics teams

4) Course Importance & Business Impact

Media intelligence allows organizations to respond strategically and proactively.

5) Practical Modules / Key Topics

• Monitoring platforms
• Sentiment analysis
• Risk and trend detection
• Report writing structures
• Intelligence dashboards