Digital Customer Experience (CX) & Service Design Thinking

This course provides customer-centered frameworks for designing digital experiences and modernizing service delivery.

At the CX innovation core, Seattle International Institute for Training integrates journey mapping, service design tools, and digital performance metrics.

2) Key Learning Objectives

Participants will learn to:

· Design end-to-end digital customer journeys

· Apply service design thinking methods

· Improve digital service accessibility & usability

· Use data to enhance customer experience

· Build CX measurement and improvement plans

3) Target Audience

· CX teams

· Marketing departments

· Digital service units

· Strategy & innovation teams

4) Course Importance & Business Impact

Better digital experiences increase satisfaction, loyalty, and growth.

5) Practical Modules / Key Topics

· Journey mapping

· Digital UX design

· Service design tools

· CX metrics

· Improvement frameworks